Gen Z shopping electronics online worldwide 2025| ��ƽ��

Share of Generation Z buying consumer electronics products on the internet in selected countries worldwide in 2025

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Number of respondents

* varies by country

Special properties

residential online population born between 1995 and 2012

Supplementary notes

Consumers participated in the survey in the following countries: 12,109 from Australia, 7,015 from Austria, 12,067 from Brazil, 12,010 from Canada, 24,996 from China, 7,014 from Finland, 12,128 from France, 35,991 from Germany, 24,164 from India, 12,131 from Italy, 12,108 from Japan, 12,083 from Mexico, 7,016 from the Netherlands, 7,016 from Poland, 7,025 from South Africa, 12,138 from South Korea, 12,101 from Spain, 7,019 from Sweden, 6,987 from Switzerland, 23,623 from the United Kingdom, and 60,261 from the United States.

During the survey, the question was phrased as follows: "Which of these items have you bought online in the past 12 months?"

Multiple answers were possible.

Citation formats

In Brazil and China, almost 30 percent of Generation Z respondents bought electronic products online, according to a 2025 survey. India was the country with the third-highest share, with ** percent of Generation Z buying products under this category.

��ƽ�� Consumer ��ƽ�� offers you all the results of our exclusive ��ƽ�� surveys, based on more than **** interviews.