*908 respondents from the U.S., 902 respondents from the UK, and 902 respondents from Canada.
This question was phrased by the source as follows: "When shopping online, how many different channels (e.g., retail websites, social media, etc.) do you typically review before buying an everyday essential?"
Citation formats
Number of online channels reviewed before buying essential products 2025
A 2025 survey in Canada, the United States, and the United Kingdom revealed that **** of shoppers review two to three channels before buying everyday products online.Â
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Salsify. (February 10, 2026). Number of online channels reviewed before buying everyday essential products in the United States, Canada, and the United Kingdom in 2025 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 24, 2026, from /statistics/1660998/online-channels-review-before-buying-essentials/
Salsify. "Number of online channels reviewed before buying everyday essential products in the United States, Canada, and the United Kingdom in 2025." Chart. February 10, 2026. ÌÇÐÄÆƽâ°æ. Accessed July 24, 2026. /statistics/1660998/online-channels-review-before-buying-essentials/
Salsify. (2026). Number of online channels reviewed before buying everyday essential products in the United States, Canada, and the United Kingdom in 2025. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 24, 2026. /statistics/1660998/online-channels-review-before-buying-essentials/
Salsify. "Number of Online Channels Reviewed before Buying Everyday Essential Products in The United States, Canada, and The United Kingdom in 2025." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 10 Feb 2026, /statistics/1660998/online-channels-review-before-buying-essentials/
Salsify, Number of online channels reviewed before buying everyday essential products in the United States, Canada, and the United Kingdom in 2025 ÌÇÐÄÆƽâ°æ, /statistics/1660998/online-channels-review-before-buying-essentials/ (last visited July 24, 2026)
Number of online channels reviewed before buying everyday essential products in the United States, Canada, and the United Kingdom in 2025 [Graph], Salsify, February 10, 2026. [Online]. Available: /statistics/1660998/online-channels-review-before-buying-essentials/
