Missing percentage points to 100 percent are likely due to rounding.
Method of interview
Online panel
Supplementary notes
Respondents were asked: How likely or unlikely, if at all, are you to buy and eat food that is less damaging for the environment and is more sustainable?
* In 2021, the number of respondents was 11,439. In 2022, there were 11,215 respondents. Respondents are from Austria, Belgium, Estonia, Finland, France, Greece, Portugal, Sweden or the UK.
Citation formats
Consumers' likeliness of buying & eating sustainable food in EU countries 2021-2024
When surveyed in 2024, some ** percent of survey respondents in selected European Union countries* stated that they are likely to buy and eat sustainable food. As compared to the previous year, this is a notable decrease in the proportions among respondents.
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WWF. (May 15, 2024). Consumers' likeliness of buying and eating sustainable food in selected EU countries in 2021 to 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 05, 2026, from /statistics/1372578/consumers-likeliness-of-buying-and-eating-sustainable-food-in-eu-countries/
WWF. "Consumers' likeliness of buying and eating sustainable food in selected EU countries in 2021 to 2024." Chart. May 15, 2024. ÌÇÐÄÆƽâ°æ. Accessed August 05, 2026. /statistics/1372578/consumers-likeliness-of-buying-and-eating-sustainable-food-in-eu-countries/
WWF. (2024). Consumers' likeliness of buying and eating sustainable food in selected EU countries in 2021 to 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 05, 2026. /statistics/1372578/consumers-likeliness-of-buying-and-eating-sustainable-food-in-eu-countries/
WWF. "Consumers' Likeliness of Buying and Eating Sustainable Food in Selected Eu Countries in 2021 to 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 15 May 2024, /statistics/1372578/consumers-likeliness-of-buying-and-eating-sustainable-food-in-eu-countries/
WWF, Consumers' likeliness of buying and eating sustainable food in selected EU countries in 2021 to 2024 ÌÇÐÄÆƽâ°æ, /statistics/1372578/consumers-likeliness-of-buying-and-eating-sustainable-food-in-eu-countries/ (last visited August 05, 2026)
Consumers' likeliness of buying and eating sustainable food in selected EU countries in 2021 to 2024 [Graph], WWF, May 15, 2024. [Online]. Available: /statistics/1372578/consumers-likeliness-of-buying-and-eating-sustainable-food-in-eu-countries/
