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Consumer perception of purchasing power in selected European countries in 2025

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Source

Release date

June 2025

Region

Austria, Bulgaria, France, Germany, Hungary, Italy, Romania, Spain

Survey time period

March 2025

Number of respondents

9,482 respondents

Age group

18 years and older

Supplementary notes

This question was phrased by the source as follows: "Do you believe your purchasing power will improve compared to last year?"

Citation formats

Consumer perception of purchasing power in Europe 2025

Published by
F. Watty,
Apr 15, 2026

In 2025, people were especially pessimistic about the state of their purchasing power in France with ** percent they did not believe it would improve. In Austria, however, shoppers were a bit more optimistic, with ** percent believing that their purchasing power would improve.

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Statistics on " Retail trade in Europe "

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Overview

7

Leading players

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E-commerce

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Payment

5

Segments

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Consumer behavior

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Topics

Consumer behavior in EuropeE-commerce in the European UnionBrand loyaltyConsumer behavior in the U.S.Consumer behavior in the UK
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