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Trading down behavior among consumers in selected European countries in 2025

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Source

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Release date

June 2025

Region

France, Germany, Italy, Spain, United Kingdom

Survey time period

May 2025

Number of respondents

5,050 respondents

Supplementary notes

Figures may not amount to 100% due to rounding.聽

The question was phrased in the following way: 鈥淲ithin the past three months, have you done any of the following when purchasing a product (asked across multiple categories)?鈥

Citation formats

Share of consumers trading down in Europe in 2025

Published by
F. Watty,
Jul 4, 2025

In 2025, roughly ** percent of people in the UK said that they were adjusting the quantity or pack size of what they were buying. This was higher than the EU-5 average, which stood at ** percent.

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Statistics on " Consumer behavior in Europe "

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Other statistics that may interest you Consumer behavior in Europe

Overview

5

Spending

4

Saving measures

6

E-commerce

5

Gen Z shopping behavior

6

Food

6

Brand popularity

8

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Topics

Consumer behavior in EuropeE-commerce in the European UnionBrand loyaltyConsumer behavior in the U.S.Consumer behavior in the UK
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* For commercial use only

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Always free
Access limited to Free Statistics. Premium Statistics are not included.
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Starter Account

For single users
$199 USD
per month, billed annually 1
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  • Premium Statistics

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Professional Account

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