In 2025, around ** percent of consumers in Europe were actively seeking deals when they were buying apparel. ** percent of shoppers only bought appliances were they were on sale.
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BCG. (June 9, 2025). Share of consumers in selected European countries who are looking for deals in 2025, by product category [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/1618035/consumers-looking-for-deals-europe-product-category/
BCG. "Share of consumers in selected European countries who are looking for deals in 2025, by product category." Chart. June 9, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/1618035/consumers-looking-for-deals-europe-product-category/
BCG. (2025). Share of consumers in selected European countries who are looking for deals in 2025, by product category. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/1618035/consumers-looking-for-deals-europe-product-category/
BCG. "Share of Consumers in Selected European Countries Who Are Looking for Deals in 2025, by Product Category." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 9 Jun 2025, /statistics/1618035/consumers-looking-for-deals-europe-product-category/
BCG, Share of consumers in selected European countries who are looking for deals in 2025, by product category ÌÇÐÄÆƽâ°æ, /statistics/1618035/consumers-looking-for-deals-europe-product-category/ (last visited July 31, 2026)
Share of consumers in selected European countries who are looking for deals in 2025, by product category [Graph], BCG, June 9, 2025. [Online]. Available: /statistics/1618035/consumers-looking-for-deals-europe-product-category/
