Belgium, Europe, France, Germany, Netherlands, United Kingdom
Survey time period
2024
Number of respondents
10,000*
Special properties
Consumers
Supplementary notes
This question was phrased by the source as follows: "How influential, if at all, are each of the following in your decision to purchase again from an online retailer?"
*Total number of respondents from Germany, the United Kingdom, France, the Netherlands, and Belgium.
Citation formats
Important factors in shopping again from an online retailer in Europe 2024
Free shipping was the most influential factor in the decision of consumers in Europe to buy again from an online retailer, according to a 2024 survey. Lowest price ranked second, with ** percent of consumers naming this as a repeat purchase reason.Â
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Mollie . (November 18, 2024). Leading reasons to buy again from an online retailer in selected European countries in 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 05, 2026, from /statistics/1610339/reasons-to-buy-again-from-an-online-retailer-in-europe/
Mollie . "Leading reasons to buy again from an online retailer in selected European countries in 2024." Chart. November 18, 2024. ÌÇÐÄÆƽâ°æ. Accessed August 05, 2026. /statistics/1610339/reasons-to-buy-again-from-an-online-retailer-in-europe/
Mollie . (2024). Leading reasons to buy again from an online retailer in selected European countries in 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 05, 2026. /statistics/1610339/reasons-to-buy-again-from-an-online-retailer-in-europe/
Mollie . "Leading Reasons to Buy Again from An Online Retailer in Selected European Countries in 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 18 Nov 2024, /statistics/1610339/reasons-to-buy-again-from-an-online-retailer-in-europe/
Mollie , Leading reasons to buy again from an online retailer in selected European countries in 2024 ÌÇÐÄÆƽâ°æ, /statistics/1610339/reasons-to-buy-again-from-an-online-retailer-in-europe/ (last visited August 05, 2026)
Leading reasons to buy again from an online retailer in selected European countries in 2024 [Graph], Mollie , November 18, 2024. [Online]. Available: /statistics/1610339/reasons-to-buy-again-from-an-online-retailer-in-europe/
