ÌÇÐÄÆƽâ°æ

Consumer loyalty towards brands in selected European countries in 2024

© ÌÇÐÄÆƽâ°æ 2026
Download
Show detailed source information?
Register for free
Already a member?
Log in
Source

Release date

August 2024

Region

Austria, Bulgaria, Europe, France, Germany, Hungary, Italy, Romania, Spain

Survey time period

January and February 2024

Number of respondents

10,977 respondents

Age group

18 years and older

Citation formats

Brand loyalty in selected European countries 2024

Published by
F. Watty,
Jul 15, 2025

In 2024, almost a ** of people in France said that they were always loyal to specific brands when shopping. Around ** percent of people in Germany stated that they were flexible as to which brand they bought from when there were promotions. 

Log in or register to access precise data.
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 99 users
Talk to sales for pricing
Contact us
  • Free + Premium Statistics
  • Reports
  • Market ÌÇÐÄÆƽâ°æ

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts

Statistics on " Consumer behavior in Europe "

The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you Consumer behavior in Europe

Overview

5

Spending

4

Saving measures

6

E-commerce

5

Gen Z shopping behavior

6

Food

6

Brand popularity

8

Further Content: You might find this interesting as well

Topics

Consumer behavior in EuropeE-commerce in the European UnionBrand loyaltyConsumer behavior in the U.S.Consumer behavior in the UK
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 99 users
Talk to sales for pricing
Contact us
  • Free + Premium Statistics
  • Reports
  • Market ÌÇÐÄÆƽâ°æ

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.