Europe, France, Germany, Italy, Spain, United Kingdom
Survey time period
November 2024
Number of respondents
5,070 respondents
Age group
18 years and older
Method of interview
Online survey
Supplementary notes
*As the survey dates to November, 2024, the next three months would be December 2024, January 2025, and February 2025.
During the survey, the question was phrased as follows: "Over the next 3 months, do you expect to spend more, about the same, or less money on these categories than usual?"
The survey was conducted in the following countries: France, Germany, Italy, Spain, and the United Kingdom.
Figures may not add up to 100 due to rounding.
Citation formats
Expected spending on essentials by category in Europe 2024
As of November 2024 in Europe, consumers expected to maintain their spending on essentials over the next three months, particularly on pet food and supplies and on center-store/shelf-stable groceries. In these categories, ** percent of respondents anticipated no changes in their purchasing behavior. On the other hand, they assumed to spend more on baby supplies (** percent of the respondents), and to spend less on nonalcoholic beverages (** percent of the respondents).
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McKinsey & Company. (December 11, 2024). Expected change in consumer spending on essentials over the next three months* as of November 2024 in Europe, by category [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 26, 2026, from /statistics/1549533/change-in-consumer-spending-on-essentials-by-category-europe/
McKinsey & Company. "Expected change in consumer spending on essentials over the next three months* as of November 2024 in Europe, by category." Chart. December 11, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 26, 2026. /statistics/1549533/change-in-consumer-spending-on-essentials-by-category-europe/
McKinsey & Company. (2024). Expected change in consumer spending on essentials over the next three months* as of November 2024 in Europe, by category. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 26, 2026. /statistics/1549533/change-in-consumer-spending-on-essentials-by-category-europe/
McKinsey & Company. "Expected Change in Consumer Spending on Essentials over The next Three Months* as of November 2024 in Europe, by Category." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 11 Dec 2024, /statistics/1549533/change-in-consumer-spending-on-essentials-by-category-europe/
McKinsey & Company, Expected change in consumer spending on essentials over the next three months* as of November 2024 in Europe, by category ÌÇÐÄÆƽâ°æ, /statistics/1549533/change-in-consumer-spending-on-essentials-by-category-europe/ (last visited July 26, 2026)
Expected change in consumer spending on essentials over the next three months* as of November 2024 in Europe, by category [Graph], McKinsey & Company, December 11, 2024. [Online]. Available: /statistics/1549533/change-in-consumer-spending-on-essentials-by-category-europe/
