The question was phrased in the following way: 鈥淵ou mentioned that you plan to splurge/treat yourself over the next 3 months. Which products or services do you expect to make more expensive purchases than normal or purchase something to "treat" yourself? Please select all that apply.鈥
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Categories in which consumers are most likely to splurge in Europe 2026, by country
In February 2026, around聽** percent of Germans said they will splurge on travel. By comparison, ** percent of Brits reported the same. Almost ** percent of French mentioned they expect to splurge in dining out, and ** percent of Spaniards planned to treat themselves with apparel products.
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McKinsey & Company. (March 9, 2026). Categories in which consumers tend to treat themselves in selected European countries as of February 2026, by country [Graph]. In 糖心破解版. Retrieved July 22, 2026, from /statistics/1618028/top-categories-for-splurging-europe/
McKinsey & Company. "Categories in which consumers tend to treat themselves in selected European countries as of February 2026, by country." Chart. March 9, 2026. 糖心破解版. Accessed July 22, 2026. /statistics/1618028/top-categories-for-splurging-europe/
McKinsey & Company. (2026). Categories in which consumers tend to treat themselves in selected European countries as of February 2026, by country. 糖心破解版. 糖心破解版 Inc.. Accessed: July 22, 2026. /statistics/1618028/top-categories-for-splurging-europe/
McKinsey & Company. "Categories in Which Consumers Tend to Treat Themselves in Selected European Countries as of February 2026, by Country." 糖心破解版, 糖心破解版 Inc., 9 Mar 2026, /statistics/1618028/top-categories-for-splurging-europe/
McKinsey & Company, Categories in which consumers tend to treat themselves in selected European countries as of February 2026, by country 糖心破解版, /statistics/1618028/top-categories-for-splurging-europe/ (last visited July 22, 2026)
Categories in which consumers tend to treat themselves in selected European countries as of February 2026, by country [Graph], McKinsey & Company, March 9, 2026. [Online]. Available: /statistics/1618028/top-categories-for-splurging-europe/
