respondents are Australian consumers who are a member of at least one loyalty program
Method of interview
Online survey
Supplementary notes
*Refers to 2026 respondent count.
An active loyalty program member is defined by the source as someone who had presented their card or membership number when making a purchase in the twelve months prior to the survey.
No value was available for 2023.
Citation formats
Share of users who were active in their enrolled loyalty programs Australia 2015-2026
In 2026, ** percent of loyalty program members in Australia indicated that they were active in all of the loyalty programs they were enrolled in. The share of loyalty program members active in all of their programs rose from 2024. The highest active loyalty program usage was recorded in 2015, with almost ** percent of program members reporting actively using all of their loyalty program memberships.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
European Loyalty Association. (May 19, 2026). Share of loyalty program members who were active in all the programs they were enrolled in Australia from 2015 to 2026 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 15, 2026, from /statistics/1400711/australia-loyalty-program-member-activity-in-enrolled-programs/
European Loyalty Association. "Share of loyalty program members who were active in all the programs they were enrolled in Australia from 2015 to 2026." Chart. May 19, 2026. ÌÇÐÄÆƽâ°æ. Accessed July 15, 2026. /statistics/1400711/australia-loyalty-program-member-activity-in-enrolled-programs/
European Loyalty Association. (2026). Share of loyalty program members who were active in all the programs they were enrolled in Australia from 2015 to 2026. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 15, 2026. /statistics/1400711/australia-loyalty-program-member-activity-in-enrolled-programs/
European Loyalty Association. "Share of Loyalty Program Members Who Were Active in All The Programs They Were Enrolled in Australia from 2015 to 2026." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 19 May 2026, /statistics/1400711/australia-loyalty-program-member-activity-in-enrolled-programs/
European Loyalty Association, Share of loyalty program members who were active in all the programs they were enrolled in Australia from 2015 to 2026 ÌÇÐÄÆƽâ°æ, /statistics/1400711/australia-loyalty-program-member-activity-in-enrolled-programs/ (last visited July 15, 2026)
Share of loyalty program members who were active in all the programs they were enrolled in Australia from 2015 to 2026 [Graph], European Loyalty Association, May 19, 2026. [Online]. Available: /statistics/1400711/australia-loyalty-program-member-activity-in-enrolled-programs/
