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Leading reasons why consumers worldwide changed their brand preference in the past year as of May 2022

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Sources

Release date

May 2022

Region

Worldwide

Survey time period

May 2022

Age group

10-58 years

Special properties

among those who switched brands in the past year

Citation formats

Main reasons why global consumers changed their brand preference 2022

Published by ÌÇÐÄÆƽâ°æ Research Department, May 10, 2023

In February 2022, ** percent of customers who switched brands in the past year said they did so mostly because of better deals. Better product quality was also an important reason for brand switching, mentioned by ** percent of respondents.

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Topics

Brands in IndiaLuxury goods market in IndiaAdvertising industry in IndiaDigital advertising in IndiaDigital marketing in India
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