According to a survey conducted in March 2025 among consumers in China, about ** percent of respondents preferred domestic brands over foreign brands when buying fashion products. Homegrown brands are becoming increasingly popular recently. The love for Chinese style elements was the most common reason for choosing native fashion products.
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iiMedia Research. (April 27, 2025). Domestic and foreign brand preference of fashion goods among consumers in China as of March 2025 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/1473083/china-fashion-brand-preference-by-brand-origin/
iiMedia Research. "Domestic and foreign brand preference of fashion goods among consumers in China as of March 2025." Chart. April 27, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/1473083/china-fashion-brand-preference-by-brand-origin/
iiMedia Research. (2025). Domestic and foreign brand preference of fashion goods among consumers in China as of March 2025. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/1473083/china-fashion-brand-preference-by-brand-origin/
iiMedia Research. "Domestic and Foreign Brand Preference of Fashion Goods among Consumers in China as of March 2025." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 27 Apr 2025, /statistics/1473083/china-fashion-brand-preference-by-brand-origin/
iiMedia Research, Domestic and foreign brand preference of fashion goods among consumers in China as of March 2025 ÌÇÐÄÆƽâ°æ, /statistics/1473083/china-fashion-brand-preference-by-brand-origin/ (last visited July 31, 2026)
Domestic and foreign brand preference of fashion goods among consumers in China as of March 2025 [Graph], iiMedia Research, April 27, 2025. [Online]. Available: /statistics/1473083/china-fashion-brand-preference-by-brand-origin/
