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Share of consumers collecting loyalty points from select loyalty programs in Australia as of July 2022

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Source

Release date

October 2022

Region

Australia

Survey time period

July 2022

Number of respondents

1,010 respondents

Special properties

nationally representative survey

Supplementary notes

Survey question: Do you collect the following [loyalty/rewards program] points?

Note: respondents were only surveyed regarding their engagement with these particular loyalty programs.

Citation formats

Share of consumers collecting loyalty points Australia 2022, by select program

Published by
F. Watty,
Jul 26, 2023
In a survey conducted in **** among consumers in Australia, around three-quarters of those surveyed said that they collected loyalty points from the Woolworths Everyday Rewards scheme. Over two-thirds of respondents also reported collecting loyalty points from supermarket rival, Coles, through the Coles Flybuys loyalty program. The Qantas and Virgin Australia Frequent Flyer programs were also popular rewards programs among those surveyed, with many collecting points from the two Australian airlines.
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Loyalty programs in the U.S.Brands on social mediaBrand valueMarketing personalization worldwideData usage in marketing and advertising
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