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Perception of loyalty program advantages among consumers in Australia as of November 2022

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Source

Release date

January 2023

Region

Australia

Survey time period

November 2022

Number of respondents

843 respondents

Age group

18 years and older

Special properties

survey conducted among Australians that are currently using loyalty programs

Supplementary notes

Original survey question: What advantages are you currently getting from using loyalty programs?

Multiple responses were possible.

Citation formats

Consumer perception of loyalty program advantages Australia 2022

Published by
F. Watty,
Jul 26, 2023
In a survey conducted in November 2022 among loyalty program users in Australia, the leading perceived advantage of loyalty programs among respondents was receiving rewards, with over ** percent of respondents indicating this. Discounts and free products/services were also seen as significant perks of loyalty programs among those surveyed.
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Topics

Loyalty programs in the U.S.Brands on social mediaBrand valueMarketing personalization worldwideData usage in marketing and advertising
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