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Awareness of the term "sustainable fashion" in Japan as of October 2025, by age

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Source

Release date

November 2025

Region

Japan

Survey time period

October 2 to 6, 2025

Number of respondents

5,000 respondents

Age group

15 years and older

Special properties

only one answer allowed

Method of interview

Online survey

Supplementary notes

Original question: "Among the following terms, to what extent do you know about them? Please choose the applicable answer for each one. - 'Sustainable fashion'."

Sample of each age group:
15 to 19 years: n=260
20 to 29 years: n=532
30 to 39 years: n=627
40 to 49 years: n=827
50 to 59 years: n=758
60 to 69 years: n=718
70 years and older: n=1.278

Figures may not add up to 100 percent due to rounding by the source.

Citation formats

Awareness of sustainable fashion in Japan 2025, by age

Published by
F. Watty,
Jun 9, 2026

The awareness of the term "sustainable fashion" in Japan was highest among younger adults, as revealed in a survey conducted in October 2025. The share of overall recognition of the term was highest among elderly respondents aged 70 years and older, with **** percent at least knowing the term "sustainable fashion".

Sustainable fashion is related to ethical consumption and aims for a sustainable fashion industry that upholds ethical standards throughout all steps of procurement, production, consumption, and disposal.

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Overview

5

Clothing

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Retail channels

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Shopping behavior

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Accessories

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Major companies

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Sustainable fashion

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Footwear

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Topics

Sustainable shopping in JapanWomen in JapanEnvironmental management in JapanEnvironmental pollution in JapanClimate change in Japan
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