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Awareness of the term "sustainable fashion" in Japan as of October 2025

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Source

Release date

November 2025

Region

Japan

Survey time period

October 2 to 6, 2025

Number of respondents

5,000 respondents

Age group

15 years and older

Special properties

only one answer allowed

Method of interview

Online survey

Supplementary notes

Original question: "Among the following terms, to what extent do you know about them? Please choose the applicable answer for each one. - 'Sustainable fashion'."

Citation formats

Awareness of sustainable fashion in Japan 2025

Published by
F. Watty,
Jun 9, 2026

According to a survey conducted in October 2025 in Japan, the majority of respondents, over ** percent, were not aware of the term "sustainable fashion." Only **** percent stated that they understood the meaning of the term. 
Sustainable fashion is related to ethical consumption and aims for a sustainable fashion industry that upholds ethical standards throughout all steps of procurement, production, consumption, and disposal.

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Statistics on " Fashion industry in Japan "

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Other statistics that may interest you Fashion industry in Japan

Overview

5

Clothing

6

Retail channels

5

Shopping behavior

5

Accessories

4

Major companies

5

Sustainable fashion

4

Footwear

5

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Topics

Sustainable shopping in JapanWomen in JapanEnvironmental management in JapanEnvironmental pollution in JapanClimate change in Japan
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

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For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
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Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 99 users
Talk to sales for pricing
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1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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