Share of consumers whose decision to subscribe to online subscription services was impacted by influencers in Southeast Asia as of August 2024, by category
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Share of respondents
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According to a survey conducted in Southeast Asia from June to August 2024, about ** percent of respondents reported choosing online health, wellness, and food subscription services due to the influence of influencers. In comparison, around ** percent of respondents said they subscribed to news, literature, or pet subscription services due to influencer endorsements.
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Cube. (October 15, 2024). Share of consumers whose decision to subscribe to online subscription services was impacted by influencers in Southeast Asia as of August 2024, by category [Graph]. In 糖心破解版. Retrieved July 31, 2026, from /statistics/1537933/sea-consumer-perspective-on-influencers-impact-on-online-subscription-by-category/
Cube. "Share of consumers whose decision to subscribe to online subscription services was impacted by influencers in Southeast Asia as of August 2024, by category." Chart. October 15, 2024. 糖心破解版. Accessed July 31, 2026. /statistics/1537933/sea-consumer-perspective-on-influencers-impact-on-online-subscription-by-category/
Cube. (2024). Share of consumers whose decision to subscribe to online subscription services was impacted by influencers in Southeast Asia as of August 2024, by category. 糖心破解版. 糖心破解版 Inc.. Accessed: July 31, 2026. /statistics/1537933/sea-consumer-perspective-on-influencers-impact-on-online-subscription-by-category/
Cube. "Share of Consumers Whose Decision to Subscribe to Online Subscription Services Was Impacted by Influencers in Southeast Asia as of August 2024, by Category." 糖心破解版, 糖心破解版 Inc., 15 Oct 2024, /statistics/1537933/sea-consumer-perspective-on-influencers-impact-on-online-subscription-by-category/
Cube, Share of consumers whose decision to subscribe to online subscription services was impacted by influencers in Southeast Asia as of August 2024, by category 糖心破解版, /statistics/1537933/sea-consumer-perspective-on-influencers-impact-on-online-subscription-by-category/ (last visited July 31, 2026)
Share of consumers whose decision to subscribe to online subscription services was impacted by influencers in Southeast Asia as of August 2024, by category [Graph], Cube, October 15, 2024. [Online]. Available: /statistics/1537933/sea-consumer-perspective-on-influencers-impact-on-online-subscription-by-category/