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Multicultural media spending in the United States in 2023, by platform (in billion U.S. dollars)

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Sources

Release date

February 2024

Region

United States

Survey time period

2023

Citation formats

Multicultural media ad spending in the U.S. 2023, by platform

Published by ÌÇÐÄÆƽâ°æ Research Department, Feb 21, 2024
In 2023, multicultural media advertising revenues in the United States amounted to approximately **** billion U.S. dollars, of which **** billion (or **** percent) alone came from TV advertising. Relational marketing and digital advertising followed with *** billion (**** percent) and **** billion dollars (**** percent), respectively.
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Topics

Inclusion and diversity in advertising and marketing in the United StatesAdvertising in the United StatesUnited States internet user demographics, by genderLGBTQ media in the U.S.Workforce diversity at online companies
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