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Change in multicultural media spending in the United States in 2023, by platform

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Release date

February 2024

Region

United States

Survey time period

2023

Citation formats

Change in media ad spending in the U.S. 2023, by platform

Published by ÌÇÐÄÆƽâ°æ Research Department, Mar 4, 2024

In 2023, spending on experiential marketing in multicultural media in the United States rose over ** percent, making it the fastest-growing channel among the presented platforms. Influencer marketing followed, with a ****-percent growth rate, while brand and content marketing rounded up the top three with an increase rate of nearly ** percent. TV advertising, relational marketing, and digital advertising were the leading multicultural media ad channels by spending in the U.S. in 2023.

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