Share of shoppers who have used generative AI in their shopping journey before and plan to use it for Black Friday, Cyber Monday, or Singles' Day in the United Kingdom in 2025
Characteristic
Share of responses
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Consumers who will definitely or probably shop during these events.
Supplementary notes
* Total number of survey respondents in Australia, Canada, Czech Republic, Denmark, France, Germany, Italy, Poland, the United Kingdom, and the United States. Including those who will not shop during major sales events.
Citation formats
Shoppers who used/plan to use GenAI during Black Friday/Singles' Day in the UK 2025
In late 2025, less than of consumers in the United Kingdom (UK) said they had used generative AI while shopping during Black Friday, Cyber Monday, or Singles' Day before. Over of consumers have not used GenAI yet, but they planned on doing it.
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BCG. (October 30, 2025). Share of shoppers who have used generative AI in their shopping journey before and plan to use it for Black Friday, Cyber Monday, or Singles' Day in the United Kingdom in 2025 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 22, 2026, from /statistics/1536643/will-uk-consumers-use-ai-for-black-friday/
BCG. "Share of shoppers who have used generative AI in their shopping journey before and plan to use it for Black Friday, Cyber Monday, or Singles' Day in the United Kingdom in 2025." Chart. October 30, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 22, 2026. /statistics/1536643/will-uk-consumers-use-ai-for-black-friday/
BCG. (2025). Share of shoppers who have used generative AI in their shopping journey before and plan to use it for Black Friday, Cyber Monday, or Singles' Day in the United Kingdom in 2025. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 22, 2026. /statistics/1536643/will-uk-consumers-use-ai-for-black-friday/
BCG. "Share of Shoppers Who Have Used Generative Ai in Their Shopping Journey before and Plan to Use It for Black Friday, Cyber Monday, or Singles' Day in The United Kingdom in 2025." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 30 Oct 2025, /statistics/1536643/will-uk-consumers-use-ai-for-black-friday/
BCG, Share of shoppers who have used generative AI in their shopping journey before and plan to use it for Black Friday, Cyber Monday, or Singles' Day in the United Kingdom in 2025 ÌÇÐÄÆƽâ°æ, /statistics/1536643/will-uk-consumers-use-ai-for-black-friday/ (last visited July 22, 2026)
Share of shoppers who have used generative AI in their shopping journey before and plan to use it for Black Friday, Cyber Monday, or Singles' Day in the United Kingdom in 2025 [Graph], BCG, October 30, 2025. [Online]. Available: /statistics/1536643/will-uk-consumers-use-ai-for-black-friday/
