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Share of consumers who think Black Friday sales are good value in the United States in 2023

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Source

Release date

October 2023

Region

United States

Survey time period

October 11 to October 30, 2023

Number of respondents

2,033 respondents

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

This question was phrased by the source as follows: "Do you think Black Friday sales are good value?"

The source notes that the survey was conducted using an online Google survey and "Qualtrics/SAP as part of its upcoming Consumer Confidence Tracker and used a trim mean function to remove outliers from the dataset."

The source did not provide an exact date for the survey period.

Citation formats

U.S. consumers who think Black Friday sales offer good value 2023

Published by
F. Watty,
Oct 31, 2023
In the United States, only around in ** people found Black Friday sales to be good value. An additional ** percent of consumers said while they offered good value, it was not always worth the hassle of shopping on that day. The 2023 survey also revealed that some consumers (** percent of respondents) believed retailers inflated the prices on the run-up to Black Friday and discounted them on the day of the event.
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Topics

U.S. Thanksgiving weekend shoppingU.S. Christmas season shoppingHoliday season e-commerce in the United StatesNational holidays in the United StatesHoliday season in Canada
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