In 2023, nearly 80 percent of consumers taking part in a survey in Italy stated that they were planning to shop during Black Friday. The number of people who said that they intended to shop during Cyber Monday was slightly lower, at about 61 percent.
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YouGov Italy. (November 8, 2023). Share of consumers who intend to shop during Black Friday and Cyber Monday in Italy in 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 03, 2026, from /statistics/1423876/consumers-who-intend-to-shop-during-black-friday-and-cyber-monday-in-italy/
YouGov Italy. "Share of consumers who intend to shop during Black Friday and Cyber Monday in Italy in 2023." Chart. November 8, 2023. ÌÇÐÄÆƽâ°æ. Accessed August 03, 2026. /statistics/1423876/consumers-who-intend-to-shop-during-black-friday-and-cyber-monday-in-italy/
YouGov Italy. (2023). Share of consumers who intend to shop during Black Friday and Cyber Monday in Italy in 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 03, 2026. /statistics/1423876/consumers-who-intend-to-shop-during-black-friday-and-cyber-monday-in-italy/
YouGov Italy. "Share of Consumers Who Intend to Shop during Black Friday and Cyber Monday in Italy in 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 8 Nov 2023, /statistics/1423876/consumers-who-intend-to-shop-during-black-friday-and-cyber-monday-in-italy/
YouGov Italy, Share of consumers who intend to shop during Black Friday and Cyber Monday in Italy in 2023 ÌÇÐÄÆƽâ°æ, /statistics/1423876/consumers-who-intend-to-shop-during-black-friday-and-cyber-monday-in-italy/ (last visited August 03, 2026)
Share of consumers who intend to shop during Black Friday and Cyber Monday in Italy in 2023 [Graph], YouGov Italy, November 8, 2023. [Online]. Available: /statistics/1423876/consumers-who-intend-to-shop-during-black-friday-and-cyber-monday-in-italy/
