Worldwide, Australia, Canada, Czechia, Denmark, France, Germany, Italy, Poland, United Kingdom, United States
Survey time period
October 2025
Number of respondents
10,240 consumers*
Age group
18-75 years
Special properties
consumers who stated they know very well, a fair amount, or just a little about Black Friday
Supplementary notes
This question was phrased by the source as follows: "How well do you feel you know the following shopping events: Black Friday?"
*Respondents by country: 1,023 in Australia; 1,003 in Canada; 1,023 in Czechia; 1,049 in Denmark; 1,024 in France; 1,027 in Germany; 1,023 in Italy; 1,039 in Poland; 1,008 in the United Kingdom; 1,021 in the United States.
Citation formats
Awareness of Black Friday worldwide 2025, by country
According to a survey conducted in October 2025, ** percent of consumers in the United States were aware of Black Friday. Overall, awareness of Black Friday was high in all countries, with Australia showing the lowest percentage.
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BCG. (October 30, 2025). Awareness of Black Friday worldwide in 2025, by country [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 03, 2026, from /statistics/1537420/awareness-of-black-friday-worldwide-by-country/
BCG. "Awareness of Black Friday worldwide in 2025, by country." Chart. October 30, 2025. ÌÇÐÄÆƽâ°æ. Accessed August 03, 2026. /statistics/1537420/awareness-of-black-friday-worldwide-by-country/
BCG. (2025). Awareness of Black Friday worldwide in 2025, by country. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 03, 2026. /statistics/1537420/awareness-of-black-friday-worldwide-by-country/
BCG. "Awareness of Black Friday Worldwide in 2025, by Country." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 30 Oct 2025, /statistics/1537420/awareness-of-black-friday-worldwide-by-country/
BCG, Awareness of Black Friday worldwide in 2025, by country ÌÇÐÄÆƽâ°æ, /statistics/1537420/awareness-of-black-friday-worldwide-by-country/ (last visited August 03, 2026)
Awareness of Black Friday worldwide in 2025, by country [Graph], BCG, October 30, 2025. [Online]. Available: /statistics/1537420/awareness-of-black-friday-worldwide-by-country/
