Share of shoppers who have used generative AI in their shopping journey before and plan to use it for Black Friday, Cyber Monday, or Singles' Day in Spain in 2024
Characteristic
Share of responses
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In late 2024, only a fraction of consumers in Spain said they had used generative AI while shopping during Black Friday, Cyber Monday, or Singles' Day before. That said, about ** of those who had not tried it during major sales events planned to try it this year.
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BCG. (November 13, 2024). Share of shoppers who have used generative AI in their shopping journey before and plan to use it for Black Friday, Cyber Monday, or Singles' Day in Spain in 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 24, 2026, from /statistics/1536640/will-spanish-consumers-use-ai-for-black-friday/
BCG. "Share of shoppers who have used generative AI in their shopping journey before and plan to use it for Black Friday, Cyber Monday, or Singles' Day in Spain in 2024." Chart. November 13, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 24, 2026. /statistics/1536640/will-spanish-consumers-use-ai-for-black-friday/
BCG. (2024). Share of shoppers who have used generative AI in their shopping journey before and plan to use it for Black Friday, Cyber Monday, or Singles' Day in Spain in 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 24, 2026. /statistics/1536640/will-spanish-consumers-use-ai-for-black-friday/
BCG. "Share of Shoppers Who Have Used Generative Ai in Their Shopping Journey before and Plan to Use It for Black Friday, Cyber Monday, or Singles' Day in Spain in 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 13 Nov 2024, /statistics/1536640/will-spanish-consumers-use-ai-for-black-friday/
BCG, Share of shoppers who have used generative AI in their shopping journey before and plan to use it for Black Friday, Cyber Monday, or Singles' Day in Spain in 2024 ÌÇÐÄÆƽâ°æ, /statistics/1536640/will-spanish-consumers-use-ai-for-black-friday/ (last visited July 24, 2026)
Share of shoppers who have used generative AI in their shopping journey before and plan to use it for Black Friday, Cyber Monday, or Singles' Day in Spain in 2024 [Graph], BCG, November 13, 2024. [Online]. Available: /statistics/1536640/will-spanish-consumers-use-ai-for-black-friday/
