This question was phrased by the source as follows: "How likely are you to purchase a fragrance  (e.g., perfume, cologne) as a holiday gift this year?"
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Likelihood to buy a fragrance as a holiday gift in the U.S. 2025
According to a survey conducted in October 2025, 21 percent of holiday shoppers said that it is very likely they will purchase a fragrance (e.g., perfume, cologne) as a holiday gift this year. Approximately 29 percent considered it somewhat likely that they would buy a fragrance, and about eight percent already purchased a fragrance as a holiday gift.
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CivicScience. (October 23, 2025). Share of shoppers likely to purchase a fragrance (e.g., perfume, cologne) as a holiday gift in the United States in 2025 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 05, 2026, from /statistics/1625019/likelihood-to-buy-a-fragrance-as-a-holiday-gift-in-the-us/
CivicScience. "Share of shoppers likely to purchase a fragrance (e.g., perfume, cologne) as a holiday gift in the United States in 2025." Chart. October 23, 2025. ÌÇÐÄÆƽâ°æ. Accessed August 05, 2026. /statistics/1625019/likelihood-to-buy-a-fragrance-as-a-holiday-gift-in-the-us/
CivicScience. (2025). Share of shoppers likely to purchase a fragrance (e.g., perfume, cologne) as a holiday gift in the United States in 2025. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 05, 2026. /statistics/1625019/likelihood-to-buy-a-fragrance-as-a-holiday-gift-in-the-us/
CivicScience. "Share of Shoppers Likely to Purchase a Fragrance (E.G., Perfume, Cologne) as a Holiday Gift in The United States in 2025." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 23 Oct 2025, /statistics/1625019/likelihood-to-buy-a-fragrance-as-a-holiday-gift-in-the-us/
CivicScience, Share of shoppers likely to purchase a fragrance (e.g., perfume, cologne) as a holiday gift in the United States in 2025 ÌÇÐÄÆƽâ°æ, /statistics/1625019/likelihood-to-buy-a-fragrance-as-a-holiday-gift-in-the-us/ (last visited August 05, 2026)
Share of shoppers likely to purchase a fragrance (e.g., perfume, cologne) as a holiday gift in the United States in 2025 [Graph], CivicScience, October 23, 2025. [Online]. Available: /statistics/1625019/likelihood-to-buy-a-fragrance-as-a-holiday-gift-in-the-us/
