Popular online stores in Spain 2024| ��ƽ��

Share of online buyers shopping on selected platforms in Spain in 2024

Characteristic	Share of respondents
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Release date

November 2024

More information

Region

Spain

Survey time period

Q2 2024

Number of respondents

9,016 respondents

Special properties

Individuals who have made an online purchase in the last six months.

Supplementary notes

Original question: "Indique en qué plataformas ha realizado las compras online de los últimos seis meses" (Indicate on which platforms you have made online purchases in the last six months)

Multiple answers were possible.

Citation formats

Almost ** percent of online shoppers in Spain bought on Amazon during the six months before a survey conducted in Q2 of 2024. AliExpress followed, with over a fourth of online shoppers acquiring products on their platform during the same period.

Amazon in the Spanish market

The leadership of Amazon in the Spanish market is reflected in its net sales. The Spanish domain of the company (amazon.es) surpassed the *** billion U.S. dollars in net sales in 2023, more than doubling Shein’s, its closest competitor. Amazon kept being a relevant option for the Spanish consumers, where most of them made their last online purchase during the beginning of 2024.

Amazon is in fashion

Just in the fashion category, the Spanish domain of Amazon surpassed *** million U.S. dollars in revenue in 2023, ranking fifth in sales among online fashion stores in Spain. More than ** percent of Spanish consumers searched for fashion items on Amazon in 2024. The marketplace was the second-most known online fashion store in Spain in 2024, being recognized by over ** percent of surveyed fashion consumers. Only Zara, the company founded in Spain more than four decades ago, was better known.