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Primary digital advertising strategy for reaching audiences in regions with data privacy laws in place in the United States as of July 2024

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Source

Release date

February 2024

Region

United States

Survey time period

July 2024

Number of respondents

>200

Special properties

among advertising decision-makers at brands, agencies, and publishers

Method of interview

Online survey

Citation formats

Ad strategies for reaching audiences in regions with privacy laws in the U.S. 2024

Published by ÌÇÐÄÆƽâ°æ Research Department, Oct 25, 2024

During a 2024 survey among advertising decision-makers at brands, agencies, and publishers from the United States, approximately ** respondents stated that their organizations would be using first-party data as their primary digital advertising strategy for reaching audiences in regions with data privacy laws in place. Contextual advertising ranked second, named by ** percent of responding marketers.

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Statistics on " Data usage in marketing and advertising in the U.S. "

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Other statistics that may interest you Data usage in marketing and advertising in the U.S.

Overview

8

Consumer perception

8

Cookie replacement solutions

6

Customer data platforms (CDPs)

5

Artificial intelligence (AI)

7

Data protection & breaches

8

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Topics

Data usage in marketing and advertisingMarketing technologyAdvertising consumption and perception in the U.S.Marketing personalization worldwideThird-party cookie deprecation
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 99 users
Talk to sales for pricing
Contact us
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  • Market ÌÇÐÄÆƽâ°æ

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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