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Predictive personalization strategies in the U.S. and UK in 2023

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Source

Release date

May 2024

Region

United Kingdom, United States

Survey time period

2023

Number of respondents

200 respondents

Age group

16 years and older

Citation formats

Foreseeing personalization strategies in the U.S. and UK 2023

Published by
Yihan Ma,
Nov 28, 2025

A survey conducted in 2023 in the United States and United Kingdom shows the adoption gap in predictive personalization strategies, where some brands are aware of these strategies, but not all of them are taking action to implement them. Around ** percent of brands are aware of smart recommendations of products and services based on past behavior, however, about ** percent of them are deploying it. With tailored content in e-mail communications, there are more brands implementing it (** percent) than the ones aware of it (** percent).

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Statistics on " Data usage in marketing and advertising in the U.S. "

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Topics

Data usage in marketing and advertisingMarketing technologyAdvertising consumption and perception in the U.S.Marketing personalization worldwideThird-party cookie deprecation
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
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Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
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  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

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