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Generative AI and advertising agencies worldwide - statistics & facts

Throughout the first half of the 2020s, generative artificial intelligence (AI) has gained considerable attention, capturing the public's fascination and generating interest across various industries. This type of AI, capable of creating content based on historical data, has become a prominent buzzword. Marketing teams are optimistic that it could lead to more cost-effective, expeditious, and virtually boundless methods for promoting products. Investment is on the rise as there are expectations that AI will fundamentally transform the way advertisers bring their products to the market.
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Published by A. Guttmann, Dec 17, 2025

Key insights

  • Share of U.S. marketers using generative AI in their companies
  • **%

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Current statistics on this topic

Online marketing

Benefits of AI use in marketing according to brand marketers in the U.S. 2023

Online Advertising

Ad agency jobs most at risk from generative AI in the U.S. 2030

Online marketing

Leading objectives of AI deployment according to marketers in the U.S. 2023

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