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Leading attributes of programmatic digital out-of-home (pDOOH) advertising according to marketers in France as of March 2026

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Sources

Release date

March 2026

Region

France

Survey time period

as of March 16, 2026

Number of respondents

200 respondents

Special properties

among marketers who purchased pDOOH in the 12 months preceding the survey or were digital buyers open to purchasing it

Supplementary notes

The source does not specify the survey type or date; the date given is the release date.

Citation formats

Top attributes of pDOOH ads according to marketers in France 2026

Published by ÌÇÐÄÆƽâ°æ Research Department, Jul 8, 2026

According to a survey among marketers in France published in early 2026, ** percent identified the development of innovative ad formats as a leading attribute of programmatic digital out-of-home (pDOOH) advertising. This was followed by ** percent who cited its ability to reach the right people at the right time and ** percent who associated pDOOH with delivering a return on investment.

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Global overview

8

European overview

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United Kingdom

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Germany

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France

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Spain

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Other European markets

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Topics

Outdoor advertising in EuropeDigital retail media advertising in EuropeAdvertising in EuropeDigital advertising in EuropeTV advertising in Europe
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* For commercial use only

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For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
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