*The survey was sampled and weighed to match the general U.S. population, ages 18 to 74.
This question was phrased by the source as follows: "Please tell us what your primary considerations will be when deciding where to shop for the holiday season.
Respondents could select up to three of 14 options.
Citation formats
Leading considerations when holiday shopping in the United States 2023, by generation
With the exception of Generation Z, U.S. consumers most often said they would be keeping better prices and promotions in mind when deciding where to shop for the holidays in 2023. In fact, approximately **** of baby boomers nominated this option as one of their primary considerations.
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McKinsey & Company. (November 6, 2023). Primary considerations when holiday shopping among consumers in the United States in 2023, by generation [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 23, 2026, from /statistics/1428833/considerations-when-holiday-shopping-generation-usa/
McKinsey & Company. "Primary considerations when holiday shopping among consumers in the United States in 2023, by generation." Chart. November 6, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 23, 2026. /statistics/1428833/considerations-when-holiday-shopping-generation-usa/
McKinsey & Company. (2023). Primary considerations when holiday shopping among consumers in the United States in 2023, by generation. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 23, 2026. /statistics/1428833/considerations-when-holiday-shopping-generation-usa/
McKinsey & Company. "Primary Considerations When Holiday Shopping among Consumers in The United States in 2023, by Generation." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 6 Nov 2023, /statistics/1428833/considerations-when-holiday-shopping-generation-usa/
McKinsey & Company, Primary considerations when holiday shopping among consumers in the United States in 2023, by generation ÌÇÐÄÆƽâ°æ, /statistics/1428833/considerations-when-holiday-shopping-generation-usa/ (last visited July 23, 2026)
Primary considerations when holiday shopping among consumers in the United States in 2023, by generation [Graph], McKinsey & Company, November 6, 2023. [Online]. Available: /statistics/1428833/considerations-when-holiday-shopping-generation-usa/
