This question was phrased by the source as follows: "Have you ever bought something on sale that you later regretted?"
The source notes that the survey was conducted using an online Google survey and "Qualtrics/SAP as part of its upcoming Consumer Confidence Tracker and used a trim mean function to remove outliers from the dataset."
Citation formats
U.S. consumers who regret past Black Friday purchases 2023, by generation
A survey probing Black Friday shopping intentions and opinions of U.S. consumers found that Gen Z was the generation that regretted their past Black Friday purchases the most, with ** percent of respondents. Generally, respondents across all age groups were found to regret having made purchases during Black Friday sales, with the exception of baby boomers.
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finder.com. (October 31, 2023). Share of consumers who regret their past Black Friday purchases in the United States in 2023, by generation [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 28, 2026, from /statistics/1346430/consumes-who-regret-past-black-friday-purchases/
finder.com. "Share of consumers who regret their past Black Friday purchases in the United States in 2023, by generation." Chart. October 31, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 28, 2026. /statistics/1346430/consumes-who-regret-past-black-friday-purchases/
finder.com. (2023). Share of consumers who regret their past Black Friday purchases in the United States in 2023, by generation. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 28, 2026. /statistics/1346430/consumes-who-regret-past-black-friday-purchases/
finder.com. "Share of Consumers Who Regret Their past Black Friday Purchases in The United States in 2023, by Generation." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 31 Oct 2023, /statistics/1346430/consumes-who-regret-past-black-friday-purchases/
finder.com, Share of consumers who regret their past Black Friday purchases in the United States in 2023, by generation ÌÇÐÄÆƽâ°æ, /statistics/1346430/consumes-who-regret-past-black-friday-purchases/ (last visited July 28, 2026)
Share of consumers who regret their past Black Friday purchases in the United States in 2023, by generation [Graph], finder.com, October 31, 2023. [Online]. Available: /statistics/1346430/consumes-who-regret-past-black-friday-purchases/
