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Planned expenditure on the holiday season in the United States in 2025, by generation (in U.S. dollars)

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Source

Release date

September 2025

Region

United States

Survey time period

2025

Number of respondents

4,000 respondents

Supplementary notes

The source did not provide the exact survey date.

The full survey question was phrased as follows: "Thinking about the forthcoming holiday season, how much in total do you plan to spend on others and yourself in the following categories?"

Citation formats

Expected spending on the holiday season in the U.S. 2025, by generation

Published by
F. Watty,
Oct 9, 2025

Millennials were planning to spend the most on themselves and others during the holiday season in the United States in 2025. However, they were planning to spend less compared to the previous year. There was an especially large drop in the spending by Gen Z with an expected expenditure of around U.S. dollars, which was almost 500 dollars less than in 2024.

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Statistics on " Millennials & Gen Z in the U.S.: Consumer goods and shopping behavior "

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