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Influencer marketing spending worldwide and in the United States in 2022 and 2023 (in billion U.S. dollars)

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Sources

Release date

September 2023

Region

Worldwide, United States

Survey time period

2022 and 2023

Supplementary notes

The exact date of the study was not specified in the source.

Citation formats

Influencer marketing spending worldwide and in the U.S. 2022-2023

Published by ÌÇÐÄÆƽâ°æ Research Department, Sep 26, 2023

In 2022, influencer marketing spending in the United States equaled billion U.S. dollars, which was less than global spending by close to billion, which stood at around billion in the given year. During 2023, global influencer marketing spending reached billion, while in the U.S. it amounted to billion dollars.

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