Among the top 100 referring websites to Amazon in the United States, the majority of the traffic directed to Amazon came from news and media websites during Amazon Prime Days in 2019 and 2020. While directed traffic from both news and media websites and other sites stayed the same across the last two Amazon Prime Day events, share of traffic coming to Amazon from coupon and rebate websites saw an increase in October 2020 and reached to ** percent, marking an increase of **** percent from July 2019.
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SimilarWeb. (June 16, 2021). Traffic to Amazon in the United States during Prime Days in July 2019 and October 2020, by type of referring websites [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 20, 2026, from /statistics/1244490/amazon-traffic-by-referring-websites-us/
SimilarWeb. "Traffic to Amazon in the United States during Prime Days in July 2019 and October 2020, by type of referring websites." Chart. June 16, 2021. ÌÇÐÄÆƽâ°æ. Accessed July 20, 2026. /statistics/1244490/amazon-traffic-by-referring-websites-us/
SimilarWeb. (2021). Traffic to Amazon in the United States during Prime Days in July 2019 and October 2020, by type of referring websites. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 20, 2026. /statistics/1244490/amazon-traffic-by-referring-websites-us/
SimilarWeb. "Traffic to Amazon in The United States during Prime Days in July 2019 and October 2020, by Type of Referring Websites." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 16 Jun 2021, /statistics/1244490/amazon-traffic-by-referring-websites-us/
SimilarWeb, Traffic to Amazon in the United States during Prime Days in July 2019 and October 2020, by type of referring websites ÌÇÐÄÆƽâ°æ, /statistics/1244490/amazon-traffic-by-referring-websites-us/ (last visited July 20, 2026)
Traffic to Amazon in the United States during Prime Days in July 2019 and October 2020, by type of referring websites [Graph], SimilarWeb, June 16, 2021. [Online]. Available: /statistics/1244490/amazon-traffic-by-referring-websites-us/
