Includes advertising that appears on desktop and laptop computers
as well as mobile phones, tablets and other internet-connected devices,
and includes all the various formats of advertising on those platforms;
excludes SMS, MMS and P2P messaging-based advertising
Citation formats
Digital advertising spending share of media ad spending Asia Pacific 2020, by region
This statistic shows the forecasted digital advertising spending share of total media ad spending in the Asia Pacific in 2020, by country or region. In 2020, the digital advertising spending share in Singapore is estimated to be approximately **** percent of total media ad spending.
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IAB Singapore. (February 7, 2017). Forecasted digital advertising expenditure share of total media ad spending in the Asia Pacific region in 2020, by country or region [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/771625/digital-ad-spending-share-of-total-media-ad-spending-asia-pacific-by-country/
IAB Singapore. "Forecasted digital advertising expenditure share of total media ad spending in the Asia Pacific region in 2020, by country or region." Chart. February 7, 2017. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/771625/digital-ad-spending-share-of-total-media-ad-spending-asia-pacific-by-country/
IAB Singapore. (2017). Forecasted digital advertising expenditure share of total media ad spending in the Asia Pacific region in 2020, by country or region. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/771625/digital-ad-spending-share-of-total-media-ad-spending-asia-pacific-by-country/
IAB Singapore. "Forecasted Digital Advertising Expenditure Share of Total Media Ad Spending in The Asia Pacific Region in 2020, by Country or Region." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 7 Feb 2017, /statistics/771625/digital-ad-spending-share-of-total-media-ad-spending-asia-pacific-by-country/
IAB Singapore, Forecasted digital advertising expenditure share of total media ad spending in the Asia Pacific region in 2020, by country or region ÌÇÐÄÆƽâ°æ, /statistics/771625/digital-ad-spending-share-of-total-media-ad-spending-asia-pacific-by-country/ (last visited July 31, 2026)
Forecasted digital advertising expenditure share of total media ad spending in the Asia Pacific region in 2020, by country or region [Graph], IAB Singapore, February 7, 2017. [Online]. Available: /statistics/771625/digital-ad-spending-share-of-total-media-ad-spending-asia-pacific-by-country/
