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Self-assessed level of understanding of Generation Z among business-to-consumer (B2C) marketers in the United Kingdom as of spring 2022

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Source

Release date

May 2022

Region

United Kingdom

Survey time period

spring 2022

Number of respondents

208 respondents

Special properties

among marketing decision-makers

Supplementary notes

Original question: "To what extent do you believe your team understands the needs and priorities of Gen Z? Select one"
The source does not provide information about survey methodology.

Citation formats

Level of understanding of Generation Z by B2C marketers in the UK 2022

Published by ÌÇÐÄÆƽâ°æ Research Department, Jul 15, 2022
During a 2022 survey carried out in the United Kingdom, nearly ** percent of responding business-to-consumer (B2C) marketers stated they believed their team (completely or somewhat) understood Generation Z audiences; percent said their team did not understand Gen Z, whereas *** percent said they did not differentiate between generation in their marketing activities.
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