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October 2024
Worldwide
July 1 to September 13, 2024
400 respondents
Media Impact Value (MIV®) is based on its proprietary Machine Learning algorithm to measure the value of all marketing activities (including posts, interactions, and articles) across Voices, Channels, and Markets with a unified currency. Finely tuned to specificities of Fashion, Luxury, and Beauty, the algorithm was trained on actual media rates and over 5 years of FLB specific campaign data. It analyzes more than 100 quantitative and qualitative attributes including audience engagement, industry relevance, source authority, and content quality, to create a highly accurate method of measurement. Thus, MIV® offers a unified way to calculate how brand equity is being created and which strategies create the most ROI.
The measurement covers online media, Instagram, Weibo, Youtube, Douyin, Wechat, Facebook, Red, TikTok, Bilibili and X (formerly Twitter).
