The MIV of Puma and Under Armour for holiday marketing was 2.8 and 2.78 thousand U.S. dollars, respectively.
Media Impact Value (MIV®) is based on its proprietary Machine Learning algorithm to measure the value of all marketing activities (including posts, interactions, and articles) across Voices, Channels, and Markets with a unified currency. Finely tuned to specificities of Fashion, Luxury, and Beauty, the algorithm was trained on actual media rates and over 5 years of FLB specific campaign data. It analyzes more than 100 quantitative and qualitative attributes including audience engagement, industry relevance, source authority, and content quality, to create a highly accurate method of measurement. Thus, MIV® offers a unified way to calculate how brand equity is being created and which strategies create the most ROI.
The measurement covers online media, Instagram, Weibo, Youtube, Douyin, Wechat, Facebook, Red, TikTok, Bilibili and X (formerly Twitter).
Citation formats
Leading fashion brands for holiday marketing worldwide 2023, by MIV
Nike was the leading market fashion brand for holiday marketing worldwide in 2023, with a media impact value (MIV) of ** million U.S. dollars. In comparison, Alo Yoga ranked eighth in holiday marketing, with a MIV of *** ³¾¾±±ô±ô¾±´Ç²Ô.Ìý
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Launchmetrics. (October 23, 2024). Leading fashion brands for holiday marketing worldwide in 2023, by media impact value (MIV) (in million U.S. dollars) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 05, 2026, from /statistics/1552041/fashion-brands-holiday-marketing-miv-worldwide/
Launchmetrics. "Leading fashion brands for holiday marketing worldwide in 2023, by media impact value (MIV) (in million U.S. dollars)." Chart. October 23, 2024. ÌÇÐÄÆƽâ°æ. Accessed August 05, 2026. /statistics/1552041/fashion-brands-holiday-marketing-miv-worldwide/
Launchmetrics. (2024). Leading fashion brands for holiday marketing worldwide in 2023, by media impact value (MIV) (in million U.S. dollars). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 05, 2026. /statistics/1552041/fashion-brands-holiday-marketing-miv-worldwide/
Launchmetrics. "Leading Fashion Brands for Holiday Marketing Worldwide in 2023, by Media Impact Value (Miv) (in Million U.S. Dollars)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 23 Oct 2024, /statistics/1552041/fashion-brands-holiday-marketing-miv-worldwide/
Launchmetrics, Leading fashion brands for holiday marketing worldwide in 2023, by media impact value (MIV) (in million U.S. dollars) ÌÇÐÄÆƽâ°æ, /statistics/1552041/fashion-brands-holiday-marketing-miv-worldwide/ (last visited August 05, 2026)
Leading fashion brands for holiday marketing worldwide in 2023, by media impact value (MIV) (in million U.S. dollars) [Graph], Launchmetrics, October 23, 2024. [Online]. Available: /statistics/1552041/fashion-brands-holiday-marketing-miv-worldwide/
