Key performance indicators (KPIs) used to measure the effectiveness of programmatic digital out-of-home (pDOOH) advertising in Germany as of August 2024
Characteristic
Share of respondents
-
-
-
-
-
-
-
-
-
-
-
-
The chart is not accessible to screen readers. Please switch to the table view to access the data.
You need a ÌÇÐÄÆƽâ°æ Account for unlimited access
During a survey among marketers in Germany conducted in the second half of 2024, impact on website traffic ranked first as a metric to measure programmatic digital out-of-home (prDOOH) advertising attribution, cited by ** percent of respondents. Increase in performance when planned with other digital channels ranked second, mentioned by ** percent of marketers.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
VIOOH. (September 17, 2024). Key performance indicators (KPIs) used to measure the effectiveness of programmatic digital out-of-home (pDOOH) advertising in Germany as of August 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 21, 2026, from /statistics/1455297/dooh-kpis-germany/
VIOOH. "Key performance indicators (KPIs) used to measure the effectiveness of programmatic digital out-of-home (pDOOH) advertising in Germany as of August 2024." Chart. September 17, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 21, 2026. /statistics/1455297/dooh-kpis-germany/
VIOOH. (2024). Key performance indicators (KPIs) used to measure the effectiveness of programmatic digital out-of-home (pDOOH) advertising in Germany as of August 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 21, 2026. /statistics/1455297/dooh-kpis-germany/
VIOOH. "Key Performance Indicators (Kpis) Used to Measure The Effectiveness of Programmatic Digital Out-of-home (Pdooh) Advertising in Germany as of August 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 17 Sep 2024, /statistics/1455297/dooh-kpis-germany/
VIOOH, Key performance indicators (KPIs) used to measure the effectiveness of programmatic digital out-of-home (pDOOH) advertising in Germany as of August 2024 ÌÇÐÄÆƽâ°æ, /statistics/1455297/dooh-kpis-germany/ (last visited July 21, 2026)
Key performance indicators (KPIs) used to measure the effectiveness of programmatic digital out-of-home (pDOOH) advertising in Germany as of August 2024 [Graph], VIOOH, September 17, 2024. [Online]. Available: /statistics/1455297/dooh-kpis-germany/
