During a 2023 survey of ad buyers from the United Kingdom, ** percent of respondents said the necessity for more audience data was a driver of programmatic digital out-of-home (prDOOH) investment. A third of respondents said that always-on deals made available were a driver for such investments.
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VIOOH. (October 5, 2023). Needs driving programmatic digital out-of-home (prDOOH) investments in the United Kingdom (UK) as of October 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 24, 2026, from /statistics/1455124/needs-drive-prdooh-investment-uk/
VIOOH. "Needs driving programmatic digital out-of-home (prDOOH) investments in the United Kingdom (UK) as of October 2023." Chart. October 5, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 24, 2026. /statistics/1455124/needs-drive-prdooh-investment-uk/
VIOOH. (2023). Needs driving programmatic digital out-of-home (prDOOH) investments in the United Kingdom (UK) as of October 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 24, 2026. /statistics/1455124/needs-drive-prdooh-investment-uk/
VIOOH. "Needs Driving Programmatic Digital Out-of-home (Prdooh) Investments in The United Kingdom (Uk) as of October 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 5 Oct 2023, /statistics/1455124/needs-drive-prdooh-investment-uk/
VIOOH, Needs driving programmatic digital out-of-home (prDOOH) investments in the United Kingdom (UK) as of October 2023 ÌÇÐÄÆƽâ°æ, /statistics/1455124/needs-drive-prdooh-investment-uk/ (last visited July 24, 2026)
Needs driving programmatic digital out-of-home (prDOOH) investments in the United Kingdom (UK) as of October 2023 [Graph], VIOOH, October 5, 2023. [Online]. Available: /statistics/1455124/needs-drive-prdooh-investment-uk/
