The net positive rating or score corresponds to the percentage points of respondents ranking an industry very or somewhat positive minus the share ranking it very or somewhat negative, excluding those who remained neutral or had no opinion.
Data preceding 2025 was retrieved from earlier releases.
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Advertising and PR industry's net positive ratings among adults in the U.S. 2001-2025
After enjoying positive results for most of the 2010s, net positive ratings of the advertising and public relations industry in the United States plummeted in the 2020s, reaching a nadir of -17 percentage points in 2024 and growing to -8 percentage points in 2025. The score is calculated by subtracting the percentage points of adult respondents ranking an industry very or somewhat negatively from the share of respondents ranking it very or somewhat positively, excluding those who remained neutral or had no opinion. According to another study by the same source, 10 percent of U.S. adults rated advertising practitioners' honesty and ethical standards as "high" or "very high" in 2025.
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Gallup. (September 25, 2025). Net positive ratings of the advertising and public relations industry according to adults in the United States from 2001 to 2025 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/1499598/net-positive-ratings-advertising-public-relations-united-states/
Gallup. "Net positive ratings of the advertising and public relations industry according to adults in the United States from 2001 to 2025." Chart. September 25, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/1499598/net-positive-ratings-advertising-public-relations-united-states/
Gallup. (2025). Net positive ratings of the advertising and public relations industry according to adults in the United States from 2001 to 2025. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/1499598/net-positive-ratings-advertising-public-relations-united-states/
Gallup. "Net Positive Ratings of The Advertising and Public Relations Industry According to Adults in The United States from 2001 to 2025." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 25 Sep 2025, /statistics/1499598/net-positive-ratings-advertising-public-relations-united-states/
Gallup, Net positive ratings of the advertising and public relations industry according to adults in the United States from 2001 to 2025 ÌÇÐÄÆƽâ°æ, /statistics/1499598/net-positive-ratings-advertising-public-relations-united-states/ (last visited July 31, 2026)
Net positive ratings of the advertising and public relations industry according to adults in the United States from 2001 to 2025 [Graph], Gallup, September 25, 2025. [Online]. Available: /statistics/1499598/net-positive-ratings-advertising-public-relations-united-states/
