| Characteristic | 16-24 years | 25-34 years | 35-44 years | 45-54 years | Over 55 years |
|---|---|---|---|---|---|
| - | - | - | - | - | - |
| - | - | - | - | - | - |
| - | - | - | - | - | - |
| - | - | - | - | - | - |
| - | - | - | - | - | - |
| - | - | - | - | - | - |
| - | - | - | - | - | - |
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Source
Source
In cooperation with
Rakuten Insight
Release date
July 2025
More information
Region
Singapore
Survey time period
June 12 to 30, 2025
Number of respondents
2,142 respondents
Age group
16 years and older
Special properties
among respondents who view sponsored ads on social media
Method of interview
Online survey
Supplementary notes
The survey question was: "What kind of social media ads do you find most impactful? (choose all that apply)"
The survey was conducted among respondents of the following age groups:
16-24 years: 213 respondentsÂ
25-34 years: 541 respondentsÂ
35-44 years: 662 respondentsÂ
45-54 years: 453 respondentsÂ
55 and older: 273 respondents
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