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Reasons for clicking on advertisements on social media platforms among consumers in Vietnam as of July 2023, by gender

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Source

In cooperation with
Release date

August 2023

Region

Vietnam

Survey time period

July 13 to 31, 2023

Number of respondents

2,311 respondents

Age group

16 years and older

Special properties

among respondents who view sponsored ads on social media

Method of interview

Online survey

Supplementary notes

The survey question was: "Why do you click on social media advertisements? (choose up to 3 of the most relevant answers)"

The survey was conducted among 1,221 female respondents and 1,090 male respondents.

Citation formats

Motivations for clicking on social media ads Vietnam 2023, by gender

Published by ÌÇÐÄÆƽâ°æ Research Department, Aug 15, 2023
According to a survey on social media advertising conducted by in July 2023, around ** percent of respondents from both genders in Vietnam indicated their intention to click on advertisements on social media platforms due to the relevance of the content. Meanwhile, *** percent of the female respondents and percent of the male respondents had never clicked on any advertisements.
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Social media advertising and marketing worldwideSocial mediaBrands on social mediaFacebook advertising and marketingX (formerly Twitter) advertising and marketing
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