among respondents who view sponsored ads on social media
Method of interview
Online survey
Supplementary notes
The survey question was: "How often have you purchased an item after viewing an ad on social media?"
The survey was conducted among respondents of the following age groups: 16-24 years: 213 respondents 25-34 years: 541 respondents 35-44 years: 662 respondents 45-54 years: 453 respondents 55 and older: 273 respondents
Citation formats
Purchase frequency after viewing social media ads Singapore 2025, by age group
According to a survey on social media advertising conducted by in June 2025, ** percent of respondents aged from 16 to 24 years in Singapore indicated that they rarely purchased items after viewing sponsored advertisements on social media platforms. Meanwhile, ****percent of respondents from that age group often purchased items after viewing an ad on social media.
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Rakuten Insight. (July 23, 2025). Frequency of purchasing items after viewing advertisements on social media platforms among consumers in Singapore as of June 2025, by age group [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 27, 2026, from /statistics/1406365/singapore-purchase-frequency-after-viewing-social-media-advertisements-by-age-group/
Rakuten Insight. "Frequency of purchasing items after viewing advertisements on social media platforms among consumers in Singapore as of June 2025, by age group." Chart. July 23, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 27, 2026. /statistics/1406365/singapore-purchase-frequency-after-viewing-social-media-advertisements-by-age-group/
Rakuten Insight. (2025). Frequency of purchasing items after viewing advertisements on social media platforms among consumers in Singapore as of June 2025, by age group. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 27, 2026. /statistics/1406365/singapore-purchase-frequency-after-viewing-social-media-advertisements-by-age-group/
Rakuten Insight. "Frequency of Purchasing Items after Viewing Advertisements on Social Media Platforms among Consumers in Singapore as of June 2025, by Age Group." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 23 Jul 2025, /statistics/1406365/singapore-purchase-frequency-after-viewing-social-media-advertisements-by-age-group/
Rakuten Insight, Frequency of purchasing items after viewing advertisements on social media platforms among consumers in Singapore as of June 2025, by age group ÌÇÐÄÆƽâ°æ, /statistics/1406365/singapore-purchase-frequency-after-viewing-social-media-advertisements-by-age-group/ (last visited July 27, 2026)
Frequency of purchasing items after viewing advertisements on social media platforms among consumers in Singapore as of June 2025, by age group [Graph], Rakuten Insight, July 23, 2025. [Online]. Available: /statistics/1406365/singapore-purchase-frequency-after-viewing-social-media-advertisements-by-age-group/
