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Frequency of purchasing items after viewing advertisements on social media platforms among consumers in Vietnam as of July 2023

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Source

In cooperation with
Release date

August 2023

Region

Vietnam

Survey time period

July 13 to 31, 2023

Number of respondents

2,311 respondents

Age group

16 years and older

Special properties

among respondents who view sponsored ads on social media

Method of interview

Online survey

Supplementary notes

The survey question was: "How often have you purchased an item after viewing an ad on social media?"

Citation formats

Purchase frequency after viewing social media advertisements Vietnam 2023

Published by ÌÇÐÄÆƽâ°æ Research Department, Aug 15, 2023

According to a survey on social media advertising conducted by in July 2023, approximately ** percent of respondents in Vietnam indicated that they occasionally purchased items, between to *** times in the past year, after viewing sponsored advertisements on social media platforms. Meanwhile, **** percent of respondents preferred not to purchase any items after viewing an ad on social media.

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Social media advertising and marketing worldwideSocial mediaBrands on social mediaFacebook advertising and marketingX (formerly Twitter) advertising and marketing
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