According to a survey on social media advertising conducted by in July 2023, approximately ** percent of respondents from both genders in Vietnam indicated that they occasionally purchased items, between to *** times in the past year, after viewing sponsored advertisements on social media platforms. Meanwhile, **** percent of female respondents and *** percent of male respondents preferred not to purchase any items after viewing an ad on social media.
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Rakuten Insight. (August 2, 2023). Frequency of purchasing items after viewing advertisements on social media platforms among consumers in Vietnam as of July 2023, by gender [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/1405077/vietnam-purchase-frequency-after-viewing-social-media-advertisements-by-gender/
Rakuten Insight. "Frequency of purchasing items after viewing advertisements on social media platforms among consumers in Vietnam as of July 2023, by gender ." Chart. August 2, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/1405077/vietnam-purchase-frequency-after-viewing-social-media-advertisements-by-gender/
Rakuten Insight. (2023). Frequency of purchasing items after viewing advertisements on social media platforms among consumers in Vietnam as of July 2023, by gender . ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/1405077/vietnam-purchase-frequency-after-viewing-social-media-advertisements-by-gender/
Rakuten Insight. "Frequency of Purchasing Items after Viewing Advertisements on Social Media Platforms among Consumers in Vietnam as of July 2023, by Gender ." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 2 Aug 2023, /statistics/1405077/vietnam-purchase-frequency-after-viewing-social-media-advertisements-by-gender/
Rakuten Insight, Frequency of purchasing items after viewing advertisements on social media platforms among consumers in Vietnam as of July 2023, by gender ÌÇÐÄÆƽâ°æ, /statistics/1405077/vietnam-purchase-frequency-after-viewing-social-media-advertisements-by-gender/ (last visited July 31, 2026)
Frequency of purchasing items after viewing advertisements on social media platforms among consumers in Vietnam as of July 2023, by gender [Graph], Rakuten Insight, August 2, 2023. [Online]. Available: /statistics/1405077/vietnam-purchase-frequency-after-viewing-social-media-advertisements-by-gender/
