among respondents who view sponsored ads on social media
Method of interview
Online survey
Supplementary notes
The survey question was: "Why do you click on social media advertisements? (choose up to 3 of the most relevant answers)"
The survey was conducted among respondents of the following age groups: 16-24 years: 213 respondents 25-34 years: 541 respondents 35-44 years: 662 respondents 45-54 years: 453 respondents 55 and older: 273 respondents
Citation formats
Motivations for clicking on social media ads Singapore 2025, by age group
According to a survey on social media advertising conducted by in June 2025, more than half of the respondents from all age groups in Singapore indicated their intention to click on advertisements on social media platforms due to the relevance of the content. The same survey also revealed that Singaporean respondents were willing to view social media advertisements that were tailored to their interests or preferences.
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Rakuten Insight. (July 23, 2025). Reasons for clicking on advertisements on social media platforms among consumers in Singapore as of June 2025, by age group [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 30, 2026, from /statistics/1406339/singapore-reasons-for-clicking-on-social-media-advertisements-by-age-group/
Rakuten Insight. "Reasons for clicking on advertisements on social media platforms among consumers in Singapore as of June 2025, by age group." Chart. July 23, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 30, 2026. /statistics/1406339/singapore-reasons-for-clicking-on-social-media-advertisements-by-age-group/
Rakuten Insight. (2025). Reasons for clicking on advertisements on social media platforms among consumers in Singapore as of June 2025, by age group. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 30, 2026. /statistics/1406339/singapore-reasons-for-clicking-on-social-media-advertisements-by-age-group/
Rakuten Insight. "Reasons for Clicking on Advertisements on Social Media Platforms among Consumers in Singapore as of June 2025, by Age Group." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 23 Jul 2025, /statistics/1406339/singapore-reasons-for-clicking-on-social-media-advertisements-by-age-group/
Rakuten Insight, Reasons for clicking on advertisements on social media platforms among consumers in Singapore as of June 2025, by age group ÌÇÐÄÆƽâ°æ, /statistics/1406339/singapore-reasons-for-clicking-on-social-media-advertisements-by-age-group/ (last visited July 30, 2026)
Reasons for clicking on advertisements on social media platforms among consumers in Singapore as of June 2025, by age group [Graph], Rakuten Insight, July 23, 2025. [Online]. Available: /statistics/1406339/singapore-reasons-for-clicking-on-social-media-advertisements-by-age-group/
