Men were more frequent e-commerce consumers in Estonia in 2025, with over 18 percent who had made an online purchase in the past three months placing 10 orders or more. To compare, around 27 percent of women online shoppers made between one and two purchases over the same time frame.
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Eurostat. (April 17, 2026). Frequency of e-commerce purchases in the past three months in Estonia in 2025, by gender [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 27, 2026, from /statistics/1372134/estonia-online-shopping-frequency-by-gender/
Eurostat. "Frequency of e-commerce purchases in the past three months in Estonia in 2025, by gender." Chart. April 17, 2026. ÌÇÐÄÆƽâ°æ. Accessed July 27, 2026. /statistics/1372134/estonia-online-shopping-frequency-by-gender/
Eurostat. (2026). Frequency of e-commerce purchases in the past three months in Estonia in 2025, by gender. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 27, 2026. /statistics/1372134/estonia-online-shopping-frequency-by-gender/
Eurostat. "Frequency of E-commerce Purchases in The past Three Months in Estonia in 2025, by Gender." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 17 Apr 2026, /statistics/1372134/estonia-online-shopping-frequency-by-gender/
Eurostat, Frequency of e-commerce purchases in the past three months in Estonia in 2025, by gender ÌÇÐÄÆƽâ°æ, /statistics/1372134/estonia-online-shopping-frequency-by-gender/ (last visited July 27, 2026)
Frequency of e-commerce purchases in the past three months in Estonia in 2025, by gender [Graph], Eurostat, April 17, 2026. [Online]. Available: /statistics/1372134/estonia-online-shopping-frequency-by-gender/
